A New direction in investment thinking

We are new venture specialists and relish the task of getting a start-up off the ground or helping a struggling or stagnant business achieve its full potential and value.

Start-ups are known as notoriously bad bets and popular thinking tells us that the primary reason for their failure is under capitalization. We disagree. More often than not, ideas with plenty of merit and capital fail at the hands of the wrong business model, bad strategy and poor branding... which are all a result of inexperienced management.

The team at Vector Capital Group understand the science of start-ups and small business. Provided certain rules are followed, a business is far more likely to succeed.

Investment Philosophy

An important component of our investment philosophy is to invest in business categories and companies that are too small for traditional seed and venture capital. There are thousands of niche industries that are severely underserviced because their market size is too small to attract any serious investment. As a result, companies that do build products and services for those industries are rewarded with excellent market share, high profit margins and higher rates of long term customer loyalty.

We are very attracted to businesses that exhibit the following characteristics:

Have the potential to be a category leader.
Be capable of high amounts of automation and self sufficiency.
Have a recurring revenue stream from subscription or a consumable.
Have low operating costs that can withstand market extremes.

We enjoy the challenge of creating strategies that get start-ups off the ground with small amounts of capital and protecting the founders equity through organic growth. We are not interested in a quick exit and seek long term growth and profits (ie. buy & hold).

Portfolio

Advisory Services

Brand Consulting

Vector Capital Group has been retained by dozens of companies to create and/or refine their brands.

Your brand is your identity. It's what consumers think of you and your products the instant they see or hear your name.

And what they think heavily influences their purchasing decision. Even in the current environment of crowd sourced opinions, a strong brand can overcome poor ratings and feedback.

The primary objective of branding is to own a carefully crafted image in the mind of your target customer.

Once a brand identity is in place, the job of marketing is to reinforce that identity with imagery and messaging.

Strategy

Business strategy is hard. There are multiple variables to consider and making adjustments to any one of those variables can impact sales in a positive or negative way.

Via our deep experience working with start-ups we have become highly skilled at creating custom strategies for producing strong sales growth and profits.

These strategies include a carefully crafted combination of:

Business model.
Marketing strategy.
Exploring partnerships.
Product development.
Intellectual property protections.
Production
Digital presence
Finance & Accounting
Staffing options

Property Services

Via our subsidiary entity, Precise Property, we offer the following services:

Development consulting.
Project Management.
Property management.
Facilities management.
Strata management.
Commercial real estate sales & leasing.

Contact Us

Australia

117 Old Pittwater Rd, Suite 48
Brookvale, NSW, 2100

E. Australia@VectorCapitalGroup.com

P. 0411 222 741 (Kristian) or 0421 737 777 (Dan)

USA

27 W. Anapamu St, Suite 332
Santa Barbara, CA, 93101

E. USA@VectorCapitalGroup.com

P. 702-951-7585 F. 702-304-9906